{"id":1764,"date":"2020-03-06T19:03:31","date_gmt":"2020-03-06T18:03:31","guid":{"rendered":"https:\/\/usurbiltzen.eus\/proiektuak\/98-neurria\/"},"modified":"2021-09-07T13:54:02","modified_gmt":"2021-09-07T11:54:02","slug":"98-neurria","status":"publish","type":"proiektuak","link":"https:\/\/usurbiltzen.eus\/es\/proyectos\/98-neurria\/","title":{"rendered":"Medida 98"},"content":{"rendered":"\t\t
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COMPLETADA<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Medida 98<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SOCIEDAD DEL BIENESTAR<\/b> > <\/b>D<\/b>ESARROLLO ECON\u00d3MICO LOCAL<\/b><\/strong><\/p>

Comercio local.<\/strong> Renovaci\u00f3n del plan de revitalizaci\u00f3n del comercio y de la hosteler\u00eda local (PERCO).<\/p>

El diagn\u00f3stico para renovar el PERCO lo realizaron entre 2019 y 2020; de marzo a septiembre de 2020, el plan de acci\u00f3n para poner en marcha el nuevo plan. La base del diagn\u00f3stico es s\u00f3lida, ya que llamaron a m\u00e1s de 600 viviendas de Usurbil para conocer los h\u00e1bitos de compra de los y las usurbildarras.<\/p>

El Covid19 lleg\u00f3 mientras realizaban este trabajo, y tuvieron que ajustar las prioridades al nuevo escenario creado por la alerta sanitaria. El nuevo plan estar\u00e1 en vigor durante cinco a\u00f1os por lo menos, y contiene: 7 retos y objetivos principales del comercio y la hosteler\u00eda local; seis \u00e1mbitos en los que deber\u00eda darse pasos para lograr esos objetivos; 23 proposiciones de actividades y 40 acciones concretas (recoge tambi\u00e9n qu\u00e9 prioridad tiene cada una, qu\u00e9 presupuesto, qu\u00e9 calendario, v\u00edas de financiaci\u00f3n, etc).<\/p>

A ra\u00edz del confinamiento de la primavera de 2020 como medida para hacer frente al Covid19, muchos hosteleros y comerciantes tuvieron que bajar la persiana, y el ayuntamiento cre\u00f3 Gertuago para ayudarles a hacer frente a las p\u00e9rdidas derivadas del cierre: en una primera fase, promovi\u00f3 bonos con descuentos para fomentar el consumo local, y en una segunda fase, dio a Gertuago<\/a> car\u00e1cter de escaparate\/marca del comercio y la hosteler\u00eda local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2663,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[]},"motak":[31],"egoera":[35],"class_list":["post-1764","proiektuak","type-proiektuak","status-publish","has-post-thumbnail","hentry","motak-ongizartea-es","egoera-eginda-es"],"yoast_head":"\nMedida 98 - Usurbiltzen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usurbiltzen.eus\/es\/proyectos\/98-neurria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medida 98 - Usurbiltzen\" \/>\n<meta property=\"og:description\" content=\"COMPLETADA Medida 98 SOCIEDAD DEL BIENESTAR > DESARROLLO ECON\u00d3MICO LOCAL Comercio local. 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